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Thought the media industry was all long lunches and after work drinks? Think again! The tough-as-nails team from Tribal Fusion Sydney took the opportunity to put their agency partners through their paces at Tough Mudder on September 22, with a combined team from media agencies Starcom, PHD and MEC.
Exponential, owner of Tribal Fusion, adds advertising intelligence to Mindshare’s CORE marketing intelligence platform
Exponential Interactive, the global digital advertising company that owns display advertising provider Tribal Fusion, has joined the network of advertising technology, data and service providers powering a new ‘marketing intelligence platform’ from global media network Mindshare.
I have sung the praises of “big data” on this very blog. We have talked about optimization algorithms and we have talked about insights, where we use our very big data for very big revelations. The questions I hear over and over are, first, ‘can you put it into action?’ and, second ‘does it actually work?’
On May 4th, the Tribal Fusion sales team got some Sydney media agencies into the competitive spirit in a ‘Beach Bonanza’.