Back in March, Tribal Fusion sponsored the drinks following the first ever B2B Seminar run by the Association of Online Publishers. For the event, I wrote an article which featured in the conference handbook and that followed on from an earlier piece I’d written discussing the value or otherwise of real-time bidding for online display advertising inventory To RTB or not to RTB, which appeared on Exchange Wire.
I spoke on the topic of audience efficiency on the 9th February at AdMonsters OPS in London where I shared the findings and implications of our work on audience efficiency. I’ve reproduced a blog post that appeared in AdMonsters. This material is equally valid in all of our global markets with the scale to run Deep Dive. Watch out for more content coming soon on the theme of audience efficiency
In my last post, I introduced the concept of Deep Dive, the audience analytics application that we are giving to agencies. Now I’d like to walk you through a few of the modules, and show how you can use them to tell a story about your audience.
Over the past year, we’ve written a number of pieces for this blog that showcased Tribal Fusion’s insights services. Essentially, we take all of the data assets at our disposal for targeting, and use them to describe audiences instead. Examples have ranged from the practical, when we asked what clickers look like, to the downright frivolous. If you don’t believe me, check out our pieces on Rihanna vs. Beyoncé, or rugby fans and their man caves.
Andrew Newman was kept busy on his recent trip to Australia, visiting more than ten agencies and several trade press editors to discuss Tribal Fusion’s Insights offering.