Tag Archives: Publishers
Tribal Fusion’s thoughts on RTB; an extract from the AOP Seminar conference guide
Back in March, Tribal Fusion sponsored the drinks following the first ever B2B Seminar run by the Association of Online Publishers. For the event, I wrote an article which featured in the conference handbook and that followed on from an earlier piece I’d written discussing the value or otherwise of real-time bidding for online display advertising inventory To RTB or not to RTB, which appeared on Exchange Wire.
What audience efficiency really means for online advertising
I spoke on the topic of audience efficiency on the 9th February at AdMonsters OPS in London where I shared the findings and implications of our work on audience efficiency. I’ve reproduced a blog post that appeared in AdMonsters. This material is equally valid in all of our global markets with the scale to run Deep Dive. Watch out for more content coming soon on the theme of audience efficiency
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