IAB Entertainment Conference Presentation: Advertising to Today’s Video Gamer
Today I presented to a room packed with marketers, agency execs and media owners at the final IAB vertical conference of the year. It was the turn of the entertainment vertical and the morning saw presenters share unique insights and advertising strategies from across the sector.
Driving Engagement Whitepaper Released
Driving Engagement: Research into the Factors that Determine Success in Online Video Advertising Whitepaper has been released today.
White Paper zum Thema‚ „Engagementrate steigern“ veröffentlicht
Ein White Paper zum Thema „Engagement steigern – Forschungsergebnisse zu den Erfolgsfaktoren für Video-Werbung im Internet“ wurde heute veröffentlicht.
Driving Engagement Whitepaper Released
Driving Engagement: Research into the Factors that Determine Success in Online Video Advertising Whitepaper has been released today.
Profiling Video Gamers – New Tribal Fusion Research
Online dominates as influencer of game buyers, according to YouGov London, UK – 25th August 2011 More than half of gamers hear about new games online, according to a new poll by research specialist YouGov commissioned by global online ad network Tribal Fusion. TV was a distant second as just 15% of gamers cited it as their main source for hearing about new games.
