Tag Archives: Insights
Online dominates as influencer of game buyers, according to YouGov London, UK – 25th August 2011 More than half of gamers hear about new games online, according to a new poll by research specialist YouGov commissioned by global online ad network Tribal Fusion. TV was a distant second as just 15% of gamers cited it as their main source for hearing about new games.
Is Rihanna the next Beyonce? Contextualization and Audience Insights tell us who the competition really is.
Recently, I decided to leverage our insights technology to see if I could provide an answer to a fairly frivolous question circling around the office – “Is Rihanna the next Beyonce?”
Entender a tu audiencia es el primer fundamento que aprenderás en cualquier curso de marketing, pero muy a menudo en el mundo real, se pierde este concepto cuando los vendedores y los anunciantes “piensan” que saben quién es su público objetivo.
What are the key factors that decide what cars people drive? Obviously, how much you earn governs whether you find yourself weighing up a Ferrari versus a Lamborghini, or considering more modest brands such as Ford versus Vauxhall. However, once you have set your price range there are much more interesting factors to consider. They could be practical ones such as; number of seats, four wheel drive, size, reliability, etc., or they could be much more subjective considerations such as; what does this brand stand for or what will my friends think of me?