Although it only started in 2003 as a county cricket tournament to boost the sport’s popularity, Twenty20 cricket (or T-20 as it’s otherwise known), has taken the world by storm. This year will be the fourth Twenty20 World Cup and fifteen teams will be taking part including some of cricket’s greatest competitors such as England, India and Australia. Like T-20 cricket, digital is also a young industry and this T-20 World Cup, we’re looking at what digital advertising can learn from the T-20 cricket this tournament.
An average of 90% of the 321 million Muslim population in the MENA region fast during the holy month of Ramadan. For many, although Ramdam is not an official holiday period, it is a time to stay home, to rest and to reflect. But while abstaining from food, many will look for distraction in the form of seeking information, inside the home, and will turn to television, newspapers and, with increasing frequency, digital devices.
Exponential Interactive, the global digital advertising company, today announced it has created several new global, EMEA and the MENA region roles to deliver ‘advertising intelligence’ to brand advertisers.
On the 23rd May, Tribal Fusion held their first ever conference in the MENA region – ‘The Big Digital Landscape – What online can do for your brand’ at the Atlantis, The Palm, Dubai.
Last week, Tribal Fusion held ‘The Big Digital Landscape – What online can do for your brand’ at the Atlantis, The Palm, Dubai.