The evolution of the digital marketplace
When I was asked to write on how the regional digital marketplace had evolved over the last 15 years I didn’t know where to start. I know that I have been around this 15 year old industry for over 12 years and I’m proud of being part of an industry that has dramatically altered the face of advertising. In fact, I would say I have worked for companies that have aggressively tried to change the world. I know that may seem like a bold statement, but it’s one I believe. However, one thing is for sure – it hasn’t been easy!
Exponential gets eight entries shortlisted for the UK IPA Media Owners Awards
Exponential Interactive, the global provider of advertising intelligence and digital media solutions, is delighted to have eight entries shortlisted across six categories for the IPA Media Owners Awards.
The London Tribe see out the summer in style
As the London weather closed in, Tribal Fusion, parent company Exponential and its other divisions said goodbye to the London summer with the Tribal Fusion End of Summer Party.
Audience Efficiency: Why you can’t beat the model
This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and brands and finally, at why audience overlap matters. In the fifth and final part of this series, we’ll look at why, in terms of combining lift and reach, “you can’t beat the model”.
Firefly Video campaign drives 17.1% brand lift for Debenhams
Firefly Video, the engagement video platform owned by Exponential Interactive, a global provider of advertising intelligence and digital media solutions to brand advertisers, has delivered a campaign for Debenhams that showed a brand lift of 17.1%
Audience Efficiency: Why Overlap Matters
Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about the variations between industries and brands. In the fourth part of this audience efficiency series, I want to look at some of the limitations of this methodology primarily because overlap matters.
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