Tribal Fusion now engaging Italy! Online advertising provider expands European Footprint into Italy.

Tribal Fusion, the global advertising provider owned by Exponential, has launched operations in Italy, spear heading its Italian operations with the 100% engagement video product, Firefly Video.

It has appointed Elisa Lupo as sales director, Tribal Fusion Italia. Lupo joins Tribal Fusion Italia from in-text advertising provider, Vibrant Media, where she developed business operations in Italy and Spain.

Lupo said: “Its exciting to be bringing a product to the market that allows users to interact with the the brands that they know and love. The Cost-Per-Engagement metric has never been offered in Italy before and I’m certain it will benefit advertisers knowing their money is well spent.”

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Read a copy of the full press release in Italian