Exponential, owner of Tribal Fusion, adds advertising intelligence to Mindshare’s CORE marketing intelligence platform

Exponential Interactive, the global digital advertising company that owns display advertising provider Tribal Fusion, has joined the network of advertising technology, data and service providers powering a new ‘marketing intelligence platform’ from global media network Mindshare.

Mindshare describes the new platform, CORE, as a “a first-of-its-kind, user-centric and open source data-driven marketing intelligence platform that empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimization decisions across all touch points in real-time.”

To read a copy of the full press release, please click here: