Michael Pearmain

Michael Pearmain is the UK Insights Manager at Tribal Fusion UK. Prior to Tribal Fusion, Michael worked for Google as a Data Samurai and Statistical Ninja and at SPSS as a Statistical Consultant.
Michael also holds two internet patents on Internet Advertising Effectiveness Measures. He was the author of the open source RGoogleAnalytics package in R and a question setter for the MSc in Data Mining and Statistical Analysis at Sheffield University. He currently sits on the SPSS advisory board and is a member of the LondonR community.