Tag Archives: AdChoices
The IAB ran an event yesterday on the AdChoices icon, and particularly how it can, should and does work in real life.
We are big believers in providing people with transparency and choice in how we use their data for Online Behavioural Advertising (“OBA”, to use the regulatory jargon). We were early signatories to the UK IAB’s Good Practice Principles and have been vocal advocates of the self-regulation process. That’s why we were also immediate signatories to the EU Framework and now the EASA Best Practice Recommendation on Online Behavioural Advertising. A major component of this is the requirement for 80% of behaviourally targeted online display ads across the European Union to carry the AdChoices icon by June 2012.