Tag Archives: Data
Tribal Fusion explain what audience insights can tell us at Figaro Digital
Last week Saul Stetson, UK client strategy manager, presented at the Figaro Digital Conference 2012 on the impact that audience insights data can have on your online branding campaign.
Tribal Fusion audience insights road show 2012: Sharing our presentation
Over the last two weeks, Tribal Fusion sales representatives have been visiting agencies across London armed with doughnuts and our audience insights guru from New York, Bryan Melmed.
Summer road show 2012: Tribal Fusion hits the road with online advertising insights and doughnuts
Tribal Fusion has launched its 2012 Summer Insights Road Show. Following on from the success of Ad Network v4.0 and Attribution, Tribal Fusion is bringing you online advertising Insights with an Olympics twist.
Key Findings in Audience Efficiency
The second part in my audience efficiency series, this also appeared on admonsters on the 14th March…
What audience efficiency really means for online advertising
I spoke on the topic of audience efficiency on the 9th February at AdMonsters OPS in London where I shared the findings and implications of our work on audience efficiency. I’ve reproduced a blog post that appeared in AdMonsters. This material is equally valid in all of our global markets with the scale to run Deep Dive. Watch out for more content coming soon on the theme of audience efficiency
OMD Group UK signs up for Deep Dive audience analytic tool
Deep Dive was officially announced on the Tribal Fusion blog last week with Andrew Newman talking about how to use the tool to understand who audiences really are.
