Tag Archives: FMCG
Tribal Fusion Italy’s Firefly Video Campaign for IKEA delivers above industry standard display click through rate
Tribal Fusion’s Firefly Video campaign for IKEA in March 2012 delivered 200% above the industry standard display click through rate to the IKEA website, proving the strength of Firefly Video.
Understanding your audience is the first principal you will learn in any marketing course, but so often in the real world this concept gets lost as marketers and advertisers ‘think’ they know who their target audience is.
Choosing Your Weapon: What FMCG Media Buyers Need to Know about the New Online / Off-line Ad Solutions
There was an interesting article this week about measuring off-line sales for online campaigns in NMA (Cadbury makes £3 for every £1 spent on digital ads).