Tag Archives: Look-Alike Modelling

May 11 2012

Look-alike Modeling: Demystifying the Science


Look-alike Modeling: Demystifying the Science

I have sung the praises of “big data” on this very blog. We have talked about optimization algorithms and we have talked about insights, where we use our very big data for very big revelations. The questions I hear over and over are, first, ‘can you put it into action?’ and, second ‘does it actually work?’

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