Tag Archives: Mindshare
Mindshare and Land Rover use brand awareness survey tool, Vizu, on Firefly Video campaign to measure brand lift
Firefly Video, Tribal Fusion’s video engagement platform, and an Exponential division, has delivered a branding campaign for Land Rover that showed a brand lift of 172.6% for those users citing they “preferred” the Evoque after being exposed to the brand awareness campaign.
Exponential, owner of Tribal Fusion, adds advertising intelligence to Mindshare’s CORE marketing intelligence platform
Exponential Interactive, the global digital advertising company that owns display advertising provider Tribal Fusion, has joined the network of advertising technology, data and service providers powering a new ‘marketing intelligence platform’ from global media network Mindshare.