Tag Archives: Publishers
Audience Efficiency: Why you can’t beat the model
This discussion on audience efficiency is also complete. We’ve shared key findings about 3rd party data, looked at variations between industries and brands and finally, at why audience overlap matters. In the fifth and final part of this series, we’ll look at why, in terms of combining lift and reach, “you can’t beat the model”.
Audience Efficiency: Why Overlap Matters
Earlier on this blog and through admonsters, we’ve introduced the idea of audience efficiency, shared key findings about 3rd party data and spoken about the variations between industries and brands. In the fourth part of this audience efficiency series, I want to look at some of the limitations of this methodology primarily because overlap matters.
Audience Efficiency: Variations Between Industries and Brands
We introduced the notion of audience efficiency earlier in the year at AdMonsters London Ops and followed this up by sharing some key-findings about 3rd party data from more than 200 client studies. Now, we’ve moved on to look at audience efficiency across industries and brands as not all audience efficiencies are equal.
Exponential, owner of Tribal Fusion, launches Publisher Services at AdMonsters Europe
Exponential, owner of global online advertising provider Tribal Fusion, launched its advertising intelligence proposition for publishers at the AdMonster’s Vienna Publishers Conference last week. At the conference, a three-day, peer-to-peer event for publishers, Exponential ran a workshop Across Media and Device: Monetising Advertising Inventory in Display, Video and Mobile presented by Rick Abell, VP of publisher delivery for Exponential.
Tribal Fusion’s thoughts on RTB; an extract from the AOP Seminar conference guide
Back in March, Tribal Fusion sponsored the drinks following the first ever B2B Seminar run by the Association of Online Publishers. For the event, I wrote an article which featured in the conference handbook and that followed on from an earlier piece I’d written discussing the value or otherwise of real-time bidding for online display advertising inventory To RTB or not to RTB, which appeared on Exchange Wire.
Achieving brand Nirvana: how publishers need to provide new display opportunities for brand advertisers
Unless you are a part of the exclusive club that has been able to maintain rate card, the CPMs for standard IAB format inventory are dwindling. But, as surveys across the board show, marketers are looking to spend more of their budgets on brand-focused campaigns online. How can we reconcile these two apparently contradictory truths?
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