Tag Archives: Publishers
Exponential, owner of global online advertising provider Tribal Fusion, launched its advertising intelligence proposition for publishers at the AdMonster’s Vienna Publishers Conference last week. At the conference, a three-day, peer-to-peer event for publishers, Exponential ran a workshop Across Media and Device: Monetising Advertising Inventory in Display, Video and Mobile presented by Rick Abell, VP of publisher delivery for Exponential.
Back in March, Tribal Fusion sponsored the drinks following the first ever B2B Seminar run by the Association of Online Publishers. For the event, I wrote an article which featured in the conference handbook and that followed on from an earlier piece I’d written discussing the value or otherwise of real-time bidding for online display advertising inventory To RTB or not to RTB, which appeared on Exchange Wire.
Achieving brand Nirvana: how publishers need to provide new display opportunities for brand advertisers
Unless you are a part of the exclusive club that has been able to maintain rate card, the CPMs for standard IAB format inventory are dwindling. But, as surveys across the board show, marketers are looking to spend more of their budgets on brand-focused campaigns online. How can we reconcile these two apparently contradictory truths?