Tribal Fusion appoints first global GM
Former LivePerson, The Weather Channel, AOL and Advertising.com executive, Rob Deichert, joins Exponential-owned global display advertising provider to drive audience-focused advertising and high-impact creative solutions.
Tribal Fusion parent company Exponential Interactive and MasterCard partner to reach online audience segments based on retailer-level anonymized spending data
Global provider of ‘advertising intelligence’ integrates MasterCard Advisors’ retailer-level purchase data to enable new level of specificity through its e-X Advertising Intelligence Platform, Mastercard Advisors.
Insights road show 2012: read between voter lines
Tribal Fusion is barnstorming across America to unveil what truly separates the people that make up our two biggest political parties.
Perceptions of rich media
To capture and amplify a brand’s message, there is no better solution than compelling, attention grabbing creative. Rich media challenges and enables brands to stand out on a page by being innovative, dynamic and distinct. However, rich media faces false perceptions that prevent advertisers from fully adopting the concept.
IXI Services: Learn your audience’s spending style
If given the opportunity to learn just one thing about a customer, a wise marketer would choose financial status. No aspect of a person’s life has a greater influence on what they buy than how much money they have. Understanding how personal finance defines your audience and leveraging that insight to target your campaign are two of the most important steps any advertiser can take. And if the product itself is financial services, there is no other path to success.
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