Tag Archives: B2B

May 03 2012
2

Tribal Fusion’s thoughts on RTB; an extract from the AOP Seminar conference guide

by in Opinion

Tribal Fusion’s thoughts on RTB; an extract from the AOP Seminar conference guide

Back in March, Tribal Fusion sponsored the drinks following the first ever B2B Seminar run by the Association of Online Publishers. For the event, I wrote an article which featured in the conference handbook and that followed on from an earlier piece I’d written discussing the value or otherwise of real-time bidding for online display advertising inventory To RTB or not to RTB, which appeared on Exchange Wire.

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